Original WAYifesto: circa 2009
We Are Yoga is a wellness brand that bridges an ancient tradition with modern lifestyles and puts the focus back on an authentic practice. We create mats, towels, apparel and yoga accessories that are both practical and high performance. Inspired by bright colors, street art, musicians, and our coastal community, we incorporate these concepts into each product creating a unique, yet simple design that amplifies your yoga, and simplifies your life.
Supporting academic and athletic organizations that promote a positive yoga lifestyle is always our priority. We have grown into a community of people whose lives’ have been enriched through yoga and seek to share with others the value of a healthy body, mind, and spirit. As a brand, we host immersive retreats, workshops, innovative athletic games, and more with the intention of expanding awareness and inspiring others to find their yoga.
We Are Yoga is founded on the principle that yoga is not simply a trending style of fitness, but a system that trains our behaviors so that living well becomes rooted in our daily routine. The beauty of yoga is that once you understand the process, it can become anything that forces you to pay attention to breath and become more present. You can experience your yoga on the mat, with sand between your toes, or while taking deep mindful breaths at your desk. Unfolding the WAY of yoga is limitless.
Our focus at WAYmat is to create mats, towels, apparel and yoga accessories that are both practical and high performance. Inspired by bright colors, street art, musicians, and our coastal community, we incorporate these concepts into each product creating a unique, yet simple design that amplifies your practice, and simplifies your life.
The WAYmat and the Neo WAYmat both represent our founder, Will, and his desire to innovate the industry with new and practical ideas. He has always resisted being put in a box, and his mat designs are no different. The WAYmat is a combination towel and mat that is versatile and can be used anywhere in numerous ways and then tossed in the washing machine for easy cleaning. You’ll see the WAYmat used as the perfect mat/towel for your hot yoga sessions or a day lounging at the beach, pool, or park.
The Neo WAYmat, his newest design, is machine washable like the WAYmat but was created for the yogis who practice on hard floors and enjoy a more flow style yoga. Using unique materials, we were able to create a sweat barrier keeping the floor dry for maximum cleanliness and grip. The Neo WAYmat can also be used under the original WAYmat for more grip and less slip.